The 2024 edition of SITA à Genève (Salon pour l’Innovation et la Transformation en Afrique) delivered on its promise — to provide a platform where Africa speaks in its own voice, and where investment meets intentional transformation. Held in the heart of Geneva, the event brought together governments, investors, entrepreneurs, and diaspora leaders with one shared goal: building Africa’s future from within.
Among the most remarkable highlights of the event were the official delegations from Côte d’Ivoire and Togo, each unveiling powerful strategies that captured the interest of investors, development partners, and private sector leaders.
🇨🇮 Côte d’Ivoire: Culture as Capital, Tourism as Catalyst
Côte d’Ivoire came to SITA 2024 with a clear message: our culture is an economic asset.
The country’s delegation presented an impressive portfolio of tourism and cultural infrastructure projects, ranging from eco-resorts and heritage restoration to high-end coastal development zones and immersive art and music hubs. The focus was not only on attracting tourists, but also on positioning culture as a driver of national growth, identity, and global soft power.
Among the visionary proposals were:
The development of a Pan-African cultural village rooted in local architecture and artisanal crafts
Plans for an African film corridor connecting Ivorian cinema to international production circuits
Ambitious eco-tourism projects in sacred forests, coastal reserves, and historic kingdoms
A roadmap for hosting international cultural festivals, bridging continents and boosting local economies
The presentation highlighted Côte d’Ivoire’s forward-thinking approach to tourism — not just as leisure, but as legacy, economy, and diplomacy.
As a result, several investors expressed strong interest, and exploratory discussions are already underway with institutions and private sector players keen to be part of this cultural renaissance.
🇹🇬 Togo: A Strategic Blueprint for National Transformation
Togo’s delegation impressed with a wide-ranging and highly structured investment pipeline, offering a comprehensive vision for national development. From road and rail infrastructure to smart agriculture, digital governance, and industrial zones, Togo laid out an integrated strategy for structural transformation.
Notable highlights included:
A bold national logistics and transport plan, including dry ports, energy corridors, and regional hubs
High-impact agro-industrial projects aiming to process local produce and create value chains
Green energy solutions integrated with rural electrification and industrial parks
Investment-ready opportunities in education, health, housing, and digital public services
More than just a presentation, Togo offered a clear roadmap — showing investors where, how, and why to engage.
The strategic clarity and ambition behind the Togolese pitch did not go unnoticed. Numerous international partners have since entered into conversations with the government and are exploring areas of collaboration ranging from public-private partnerships to technical assistance and blended finance models.
The Takeaway: Partnerships in Motion
Both Côte d’Ivoire and Togo used SITA à Genève 2024 as a global stage to signal readiness, seriousness, and vision. In doing so, they embodied the very essence of SITA — an Africa that leads, that negotiates on its own terms, and that invites investment rooted in co-creation, not extraction.
As discussions continue behind closed doors, one thing is clear: SITA à Genève is more than a conference — it’s a catalyst. And for countries ready to shape their future, it’s where the world begins to listen.
Stay tuned for SITA à Genève 2025, where even more countries and investors will gather to build an Africa that owns its narrative, its strategy, and its prosperity.
#SITA2024
