Let’s face it, culture is capital.
And Africa? Well, it has the largest, most vibrant pool of young people, full of energy, ideas, and a thirst for something to call their own.
Remember when you were young and how crucial it was to have a little fun? It’s through play and creativity that we learned everything, from tying our shoes to reading our first words. Fun is the best teacher, and it’s what makes the absence of everything else bearable.
Now, here’s the thing: When young Africans are asked why they’re leaving the continent, they mention corruption, poor infrastructure, and a lack of opportunities.
But when you ask what would make them stay? They talk about comfort, business infrastructure, and leisure. It’s no surprise, when they land in Paris, the first selfies are in front of the Eiffel Tower or Champs-Élysées.
We can do that in Africa, but bigger, better, and in ways that only we can!
Our young people are hungry for the chance to enjoy their youth, to create, and to have the space to recreate themselves. They’ll turn their creativity into businesses and, yes, they’ll spend their money enjoying it. Why? Because quality leisure is the food for a young mind.
So, whether you’re thinking about investing in an amusement park, a film studio, cultural celebrations or tourism real estate, we have the opportunities. And trust me, Africa is ready for it.
Africa’s stories, rhythms, art, and aesthetics are unlike anything you’ll find anywhere else.
Join us at SITA 2025 where we’re showcasing some seriously investible projects in creative hubs, fashion platforms, heritage tourism, and festivals.
Support a sector where creativity is the heartbeat of the economy.
Let’s create a future where the world comes to Africa to have fun and invest in the process!
Support a sector where creativity drives economy.
